I started
the 26:50 ball rolling with the Albanian writer Musine Kokalari. I was nine
years old in 1960. My parents’ idea of a Sunday afternoon out in the car was to
visit and befriend inmates in prisons all over
Musine
was born in 1917, and following a literary degree at the
Virtually
all her work was destroyed – but I did find shreds online. She was a highly
articulate and incisive writer, passionate about
Having
only 50 words to play with, I hunted for a metaphor to conjure up a compelling
picture and stumbled across a single heartbreaking fact. When Musine was
posthumously declared a ‘Martyr for Democracy’ by the President of Albania,
they exhumed her body and found her wrists had been tied with barbed wire. This
act summed up the malignant thuggery that still governs so many repressive
dictatorships, but also the fantasy that you can suppress ideas by killing the
words. The other device that delivered a dramatic wallop, was to write the poem
from the point-of-view of the regime and the smug assumption that they had the
power to control people beyond the grave.
Tom, this is a terrific demonstration of the value of determined, imaginative researching; particularly the way insights can inspire imagery. There is a pervasive idea that striking images and metaphors appear to writers when they are in the act of staring at a blank screen. This happens sometimes, but in my experience powerful ideas and images are usually the result of hard work, particularly the persistent application of brain to sources of information. I think this is especially true in business writing – the thoughts and examples that might set a company apart are more likely to be found through research (reading, interviewing, visiting, questioning, looking, smelling) than through moments of creative revelation. Writers need to actively pursue insights, not passively await their arrival in a cerebral taxi. Flashes of creativity are often needed to bring research alive, but it's very difficult to retrofit a flash of inspiration to research (although quite a few ad agencies try). That old saw 'rubbish in rubbish out' may be simplifying it a bit, but a writer who conducts half-hearted or misdirected research is less likely to find the raw materials they need.
Posted by: Tim | 19 March 2010 at 12:19